While white-tablecloth restaurants may set the pace for fresh produce trends, industry leaders recognize the momentum-driving power of quick serve restaurants (QSR). Through widespread success of salads and other fresh menu items, chains such as Wendy’s have proven that the produce possibilities for QSR extend far beyond tomatoes and fries.
In recognition of the brand’s inroads, the New York Produce Show and Conference awarded the chain with its first annual First in Fresh award.
“Wendy’s has a long standing commitment to bringing the best in produce to millions of people in a variety of delicious, craveable ways each and every day,” said Ellen Koteff, vice president editorial for PRODUCE BUSINESS magazine, which organized the Ideation Foodservice Forum at the annual New York Produce Show and Conference. “This much beloved American brand is a truly worthy recipient of our inaugural First in Fresh Award.”
A surprised Joe Loiacano, Wendy’s senior manager of fresh produce, accepted the award on behalf of the Dublin, OH-based company during the 2016 Ideation Fresh Foodservice Forum, held the day after the trade show.
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